Often
discussions of ethics get very academic and consider high visibility failures
such as the space shuttle Challenger’s
O-rings or Volkswagen’s emission scandal (“Dieselgate”). However, most
designers work for companies that are not going to have that kind of oversight.
Nobody cares about the shortcuts little Company XYZ takes. No regulatory body
is going to bother them, no lawyers will knock on the door, and the media will
not pursue them. However, when an ethical issue does arise and an employee does
what he or she thinks is ethical, some companies will retaliate. The employee is
hung on a pole with the carcass left to warn others, embodied in stories and
corporate culture. When others think about ethics versus job security in this
type of culture, their feet might quiver and they will not feel like they have sufficient
job security to follow their convictions.
Small
businesses can have the same challenges if the owner has no ethical scruples. A
company’s ethics can be determined by one person. Even though the sense of
widely held ethical standards is often supported by statute or regulation,
these are far from comprehensive, and the agencies that enforce them are not omniscient.
Moreover, regulatory agencies are not nearly as effective in rooting out
unethical behavior as a culture where the boss explicitly states that unethical
behavior is unacceptable and acts in accordance. This executive commitment is
supported when coworkers report infractions and employees feel their jobs are
secure when they decide to act ethically. It is further supported when
individuals who take unethical actions are individually punished. This type of
culture makes ethical standards more than a memo from the CEO or a poster on
the wall.
However, CEOs
contend with intense financial pressures. Designers don’t work for free, and
someone has to make sure money is earned. Sales and marketing personnel have
similar challenges. Even though designers often lock horns with them, try
operating a profitable company without sales and marketing employees—you will feel the brute wall of market forces slam
against your stylish studio.
Ethical
standards need to adapt to changing technology. Artificial intelligence, the
internet, and nuclear energy are examples of technology that require a
rethinking of ethical standards. However, these are difficult issues. Who gets
to decide when artificial intelligence, virtual/augmented reality, and nuclear
energy are used for good or bad? Librarians (and others) have been trying to
protect intellectual property for decades, but technology such as photocopiers,
digital cameras, and the internet have made this goal very difficult.
Designs can
have far reaching social impact. Many lives have been ruined or opportunities
crushed by benign things such as pain medicines and video games. The internet
presents us with images that we don’t ask for, artificial intelligence curates
our entertainment and information searches, and there are many enticing
technologies that are ostensibly more attractive than a walk in the woods.
There is a long history of technology intended for good but used for evil, from
nails and chains to electricity and the internet.
This is an excerpt from my new book: